Creative Strategies

Our creative strategies capitalize on what makes your property unique and what will get it sold quickly for the highest dollar.




Pre-Listing Interview (The Story)

One of the very first things we do for our sellers is conduct an in-depth interview to create the story that will engage potential buyers for your home. We find out what unique qualities make your home special and overlay that with our experience to create a compelling message that sells. 


Professional Photography

All of our listings are treated to professional photography by photographers who specialize in only real estate photography. We make sure the photos showcase the beauty of your home in the most natural and best way possible.


Optimized Website (SEO)

Your home will be featured on our website which has been search engine optimized to attract buyers who are searching to find their perfect home in your area. Listing with our team also ensures your home will be featured in Sotheby’s offices around the world.


Social Media Shares/CTAs

Your home will be shared on our social media channels with potential buyers and throughout a network of Buyer’s agents. 


Russ Lyon Sotheby's International Realty

Being affiliated with Russ Lyon Sotheby's International Realty brings a superior level of service and exposure for our clients. Partnering with us means your home listing will be connected to the most respected name in real estate, and your home will reach the largest number of potential buyers—locally and internationally.


Agent Network

Statistically, another Realtor will bring the Buyer for your home. Our Realtor connections provide vast local and worldwide networks which enable us to reach a large number of local, out of state, and international Buyers.


Direct Mail

Direct mail average response rates are four times more effective than digital response rates, so we ensure our listings receive direct mail marketing to potential buyers in local neighborhoods.


Email Campaign

We utilize our vast Email network to get the word out to local real estate agents, as well as a large database of out of state Realtors who may have clients searching in Arizona.



Video done well can showcase the highlights and features of your home. We utilize video as another marketing tool to generate interest.


Exclusive Members-Only Realtor Tours

When you list with us, we will feature your home in exclusive members-only realtor tours which provide exposure to top buyer agents specializing in your area.

Thinking about Selling?